Recently, the arrival of winter has pulled the hot tourist hotel market in the north, according to Ctrip data, this winter northern ski hotel orders increased by 22% compared with the same period last year, as of the current winter Hebei, Xinjiang ski hotel bookings over 70%, and the last ice and snow season fire out of the circle of Heilongjiang this year also maintained a 34% growth, a new high.

However, as more and more "Southern Little Potatoes" arrive in the North and check into hotels, some experience issues have also been brewing on social media platforms. Many people have posted that the weather in the North is dry and the air in hotel rooms is not circulating well, greatly reducing the accommodation experience. These feedbacks have also been causing great distress to hotel investors in the North. However, after attending the 2024 MDTourism & Hospitality Festival in Suzhou in mid-November, Mr. Zhao, a hotel owner from the North, said he had found a solution and was already making renovations to his hotel upon his return.

China is vast and rich in resources. The climatic differences between the north and the south have shaped distinct regional customs and cultural landscapes, as well as completely different living habits. When the discomfort caused by the unfamiliar environment is reflected in the accommodation scene, it will lead to a continuous decline in the experience. Take the popular hotels in the north as an example. To maintain a comfortable temperature, heating is a standard feature in northern hotel spaces, but this also brings certain experience pain points.：One is that the indoor air is not circulating well, causing breathing difficulties; the other is that the heating is too strong, making the experience very dry.

However, for people who have lived in the humid south for a long time, it is not easy to adapt. Huang Wen (a pseudonym) from Guangdong told Meidian, "I couldn't sleep at all on my first night in Harbin and even had a nosebleed the next morning." "It felt like the air in the hotel was stagnant. After a few days, my throat started to hurt." Li Yu (a pseudonym) from Suzhou posted on social media asking for ways to relieve the pain of breathing.

In fact, MDT Research has found that this kind of experience pain point based on region and temperature does not only occur in the north. It can also happen in both the north and south, as well as in winter and summer, due to the use of air conditioners. This is no longer news in the consumer market. However, so far, hotels have not had suitable products to address these corresponding pain points. The new air system is one option, but its application also has many problems. "The cost of the fresh air system is really high, and it really cannot be opened in a summer or winter." Zhao told the point, "So when the occupancy rate is poor, we do not open the fresh air system." However, the trip to the 2024 Maidianwen Hotel Festival gave Zhao hope. "Ceiling fans are really a good solution." "The Fitty brand really opened my mind," Zhao said.

As a leader in healthy air flow, the Fitty brand is a high-quality ceiling fan brand that has been deeply cultivated in the hotel and catering industry. It has achieved many successful cases in the Chinese market. Taking the northern market as an example, it has been successively applied in Sheraton hotels, Westin hotels, and Yagelan Boutique Hotels. MDT Research has found that the Fitty brand has demonstrated extremely superior product advantages during the application process:

First of all, the applicability is very strong, suitable for all seasons. It is understood that one of the core functions of Fitty fans is the forward and reverse rotation technology. This technology can achieve large-scale air circulation through the forward and reverse rotation of the fan, thereby regulating the indoor temperature and enhancing the user experience. For example, in the windy and sandy weather of spring in the north when windows cannot be opened, turning on the Fitty ceiling fan in reverse can accelerate air circulation and improve air quality; in summer when the temperature is below 30 degrees, turning on the ceiling fan in the forward direction can cool down and drive away the heat, avoiding air conditioning sickness. When the temperature is above 30 degrees, using it in conjunction with air conditioning makes it even cooler; in autumn when the temperature is below 30 degrees, turning on the ceiling fan creates a gentle and cool breeze, making it more comfortable; in winter when windows cannot be opened, setting it to reverse can push the rising hot air down to balance the indoor temperature and make the air circulate, making breathing more comfortable. After the Fitty fan was introduced in the renovation of the Shenyang Green Town Sheraton Hotel, the satisfaction of guests has significantly increased. "We stayed for five days and the room was not stuffy at all. Our throats didn't feel dry and we slept very well," wrote a guest from Hangzhou in their review.

Secondly, it is aesthetically superior.In response to the changing demands for experience and aesthetics, hotels nowadays pay particular attention to their visual appeal during the design process. Ceiling fans, as one of the popular trends in interior decoration in the European and American markets in recent years, are increasingly being emulated by hotel spaces. Fitty fans are no exception. Their design combines modern simplicity with European and American decorative styles. Customized fan and blade designs can be in harmony with the overall hotel decoration and brand positioning. As a result, many hotels consider them as an important element to enhance the hotel's quality.

Finally, the environmental protection attribute is obvious. With the concept of "green development" deeply rooted in people's minds, the hotel industry has gradually increased its attention to low-carbon products. Compared with the high energy consumption of new air systems, Fitty electric fans have lower power consumption, longer service life, and can significantly reduce the operating costs of hotels. According to the introduction of relevant hotels that have applied it, after installing Fitty electric fans, the energy cost of the hotel in a single quarter has decreased by more than 15%, while the comfort of room temperature and humidity has been significantly improved. "We not only meet the needs of guests, but also greatly reduce operating costs. This investment is very cost-effective."

When we look back at the development history of hotel spaces, we can see that they have evolved from being simple to diverse. In the early days, hotel rooms only had traditional amenities such as beds, lamps, and curtains. Consumers' demands for hotel stays were merely functional. However, nowadays, hotels have become a space carrier for a variety of products, catering to consumers' more diverse experience needs. During this process, the number of products in hotel rooms has increased, ranging from large items like bedding, sofas, wardrobes, and TVs to small ones like scents, wall art, and tea sets. However, the value of the products within the space has become increasingly ambiguous. So, for hotels, when exploring the value of space, what kind of products are high-value products? Fitty's ceiling fans provide a practical example to tell us that the underlying logic is "having what others don't have and being better than others when they do have it." How to understand this?

The "distinctive features" of hotel products are important markers that set them apart from competitors, but this does not mean overemphasizing their presence. In other words, the design of the products should complement the overall style of the hotel rather than overshadow it, especially in the context of increasingly sophisticated consumer aesthetics. Modern consumers expect hotels they stay in to not only be functional but also visually appealing. Take Fitty ceiling fans as an example. Their diverse designs can adapt to different space requirements, serving both as practical equipment and as decorative elements. Through customized color and material options, they can further reflect the brand tone of the hotel. At the same time, distinctiveness should also be reflected in the hotel's sensitive understanding of guests' needs. For instance, in northern winter hotels, the common problem of dry air and poor air circulation can be effectively addressed by a ceiling fan that not only optimizes air circulation but also does not disrupt the aesthetic of the space.This dual advantage of "function + beauty" makes the product itself the highlight of guests' attention and naturally integrates into the hotel experience.

The introduction of hotel products should provide guests with more convenient and high-quality experiences, and must not increase the usage threshold for guests due to product complexity or inconvenient operation. Modern hotel guests are mainly business travelers, family tourists, etc., and their demand for convenience and efficiency is very obvious. Therefore, the design of any hotel product must follow the principle of "simple and intuitive", allowing consumers to use it directly without additional learning, so as to achieve the best effect.This is precisely the advantage of Fitty ceiling fans. They can switch between forward and reverse rotation with just a simple button, catering to the needs of different seasons. Unlike complex new air systems or humidifiers, ceiling fans do not require professional guidance or adjustment. Guests can easily operate them according to the instructions to enjoy a comfortable indoor environment.

Of course, the convenience of the product is not only reflected in the use experience of the guests, but also related to the management efficiency of the hotel operation. Some complex equipment requires professional maintenance or regular replacement of parts, increasing operating costs. The Fitty ceiling fan is not only simple to operate, but also very convenient for daily maintenance, which will not add additional burden to the hotel. This "convenience" advantage can effectively balance the guest experience and hotel operating efficiency, and truly achieve a win-win situation.

The high value of hotel products is also reflected in the ability to improve the premium while controlling cost input. The core of the high-value product is to create an experience for guests that exceeds expectations, while ensuring a good return on investment in the operation of the hotel. By providing a differentiated quality experience, hotels can further enhance their market competitiveness, attract more guests, and even increase the rate of repeat purchases. Taking the Fitty ceiling fan as an example, it not only has a low unit cost, but also the performance in functionality and design sense can significantly increase the overall premium ability of the room. In addition, the low energy consumption of the product also reduces long-term operating costs for the hotel, which can create more revenue for the hotel in the operation side by saving electricity costs. This economic benefit of "low investment and high return" is one of the important reasons why many high-end hotels choose Fitty ceiling fans.

In the future, with the diversification of consumer demand and the iterative upgrading of accommodation scenes, high-value products that can take into account characteristics, functionality and economy can become the core elements of hotels to enhance market competitiveness. The successful case of Fitty ceiling fans shows that the real high-value products do not have to be complex, but to return to the needs of guests themselves, with clever design and intimate functions, to provide comfortable experience for guests, and create long-term profits for the hotel.